Media Studies (Single GCSE)
What are the Key Features?
During the GCSE course, you will study and work in different media platforms,
looking at:
Media language: how are media “texts” produced: film techniques, layout
and style of print media, the conventions of different TV genres, the way
web pages are structured.
Representation: how are individuals and sections of society portrayed?
When is there bias or unfairness?
Audience: how are audiences created and targeted? How do audiences participate
in and shape media products?
Institutions: how do media businesses work? How is what we see in the media
censored and regulated?
How is the course taught?
The subject mixes analysis of the concepts that underpin media production
with the development of practical skills. A typical unit of work will involve
analysing existing media texts and then applying your new knowledge to
produce original work. Students will, for example, explore the codes and
conventions of a film trailer before developing their own trailer and evaluating
their work.
How is it assessed?
Unit 1 Investigating the Media
Assessed by a 1 hour 30 minute examination.
This will be based on a pre-released topic, with guidance and stimulus
throughout.
Unit 2 Understanding the Media
Controlled Assessment coursework.
Three assignments: Introductory assignment, Cross-media assignment, Practical
Production and Evaluation.
Why study this course?
Media Studies is important to understand the way we use a range of platforms
to communicate, both globally and on a more local level. Media Studies
can also be studied to Advanced and Degree level. Careers of particular
relevance include public relations, advertising and marketing, graphic
design, journalism and, of course, other careers in the media sectors of
broadcasting, print and e-media.